ILFORD Galerie Malaysia

23 FEBRUARY 2019

Launch “Artikarya.my – Malaysia’s 1st Talent Development & Artist Incubation Platform”

We are pleased to announce the launch of Artikarya.my – Malaysia’s 1st Talent Development and Artist Incubation Platform. The exhibition was launch will be officiated by YB Tuan Muhammad Bakhtiar bin Wan Chik, Deputy Minister of Tourism, Arts & Culture.

The Talent Development is a 12-month program involving the first (pilot) 15 Malaysian creative individuals who are not represented by any galleries. During this period, they are provided with mentorship culminating in a platform that enables them to leverage on it to create more avenues for marketing and work exposure.

Artikarya.my is not just a typical art portal. The strategy is to bring their works to the market through high-quality reproduction prints. This addresses a few key issues:

1. To promote Malaysian artists even when they are not known in the market, and their original works not valued. In doing this, we also promote Malaysia to the world.

2. “Blue Ocean Strategy”. We do not pitch their works to art collectors; rather we promote them to consumers who would like to have a piece of nice work displayed in their homes or offices. We can also bring their works to corporates and hospitality industries such as hotels. This already an on-going business at Giclee Art.

3. We keep the high-resolution scans of each artwork which can be stored as our national archives. Google has already embarked on the Arts & Culture (ref: https://artsandculture.google.com/) for years.

Giclee Art Sdn Bhd is a grant recipient and partner to Yayasan Hasanah on the project. The objective of this program is to identify local creative talents in the field of visual art, photography, and digital art, and incubate them through mentorship and development programs to bring their work to mass commercialization in both domestic and global markets through highest quality art reproduction and giclée prints.

Giclee Art in a fine art printer with expertise in art reproduction. We leverage upon the best technology in digital fine art printmaking and colour management to reproduce art prints that closely resemble the original work.